Chromatographic purity, defined
Chromatographic purity is the area of the main peak expressed as a percentage of the total integrated peak area in a chromatogram, under stated conditions. Change the column chemistry, the gradient, the flow rate or the detection wavelength and the number can move, because those variables determine which species resolve into distinct peaks and which co-elute.
This is why any purity figure quoted without its method is not comparable across suppliers. Two laboratories reporting 98% and 99% on the same material may simply be running different gradients.